The First Ads for Famous Books

via Brain Pickings by Maria Popova

It’s fun to imagine a pre-Gatsby or a pre-Hemingway world. I think the real treasure of these ads is unearthing the lost art of blurbs. Check out the closing line on the Gatsby one below: “A romantic, mysterious, frustrate figure, his story as it unfolds in a swiftly moving narrative gives on an almost breathless insight into the life of today-shining and beautiful on the surface, thrilling, glamorous, and yet, at bottom, false.”

The ad for Joyce’s Ulysses might be the most fun!

 

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